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User experience design (UX) is the internal experience customers have as they interact with any aspect of a digital product or service. It is often a hidden element of products that people aren’t aware of but that has a significant impact on customer satisfaction and retention. A good UX design focuses on the user’s ability to understand how the product works, how it meets their needs and what steps are required to get results. A great UX design is intuitive and easy to use, allowing the user to solve the problem without the need for instructions.
In the era of mobile phones and tablets, UI is more than screens and pages – it is the graphical elements that make up the interfaces we see on our devices. UI designs can be incredibly simple or complex, and it is crucial that they are consistent in their visual style and layout to allow users to easily navigate between pages and find what they are looking for. To create intuitive designs, UI designers must be intimately familiar with the user’s expectations. All the interactions they have had with previous apps and websites have shaped their mental model of how those interfaces should work. If a new interface design deviates from those expectations, it can be confusing or frustrating for the user.
To avoid this, designers need to conduct a lot of research and test their interfaces with real users in order to identify and address any issues that may arise. While it is important to create designs that are memorable and stand out from the crowd, this must be balanced with the need for designs that are recognizable to the majority of users. It is also important to avoid using too much colour and graphics, as they can become distracting and difficult for the user to interpret. It is vital to use clear and concise text to describe each button, menu item or other feature of the interface so that the user will be able to quickly and accurately identify what they need to do in the application. The most important skill that a UX designer must have is empathy for the users they are designing for.
They aren’t ‘Product Managers’ or ’Entrepreneurs’, they are busy mothers, daughters, sons and fathers trying to manage their lives and accomplish the tasks that they have set themselves. It is essential that the designer can understand their challenges and relate to their frustrations in order to create an interface that fits into their mental model and allows them to easily navigate the application. A well-designed intuitive interface reduces the amount of mental processing required for a task, which is known as cognitive load. This means that the application will be able to achieve the same results with less effort and will be more effective at doing so. This will reduce the need for training and support, which will ultimately result in a better user experience for the end-user.